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Using a fleet of cars and sometimes even bicycles and on-foot couriers for some areas, the Google Express delivery service meets its deadlines and just keeps coming with our online orders, so far in a reasonably flawless manner. Then, after the service started charging the expected fee from its customers, the pleasant surprise was that this fee is still a bit lower than the one practiced by the major competitor, Amazon Prime, with no major difference in service quality.

Initially, creating an account for the Google Express delivery service was free for subscribers for the first 6 months since the launch, in order to encourage more people to join. None of the other mail services can boast better rates, and Google Express delivery is still better connected to some of the major shopping hubs in the online world. But even if for now Google’s express delivery services were a bit slowed down to a next-day delivery time of completion, it’s still competitive enough on the market. Initially, it was launched in 2013 only for the San Francisco and the Silicon Valley areas, as a test drive, and faster times were therefore more feasible if the geographical area of activities were also more restrictive. Formerly known as Google Shopping Express, the service started out as a same-day delivery for online shopped goods, but the rate of deliveries eventually slowed down to a next-day basis as the service expanded. Whether or not the major mail delivery and logistics service providers will be able to adapt in the following years and continue to dominate the market remains to be seen.īut one thing is clear: no matter what the competition posed by these firms will do in the end, it’s clear that the Google Express Delivery service is already tailored to the online market and will continue to rise. Of course that there isn’t anything outdated or dysfunctional about major firms such as DHL or FedEx that still ship and deliver a huge proportion of all online transactions, but all we’re arguing is that a delivery service better tailored to the specific online environment is better equipped to handle this business.

If we do more online shopping, it’s also inevitable that the companies shipping the online products to us will also shift from traditional delivery systems towards a more online-oriented one, such as Google Express delivery. In the digital age where more and more of our shopping and general transactions is starting to take place online, the system of deliveries through which we get things done is bound to change as well.